The retailing book principles and applications 1st Edition by Paul Freathy ISBN 0273655485 9780273655480 by Freathy, Paul(contributor) 9780273655480, 0273655485 instant download after payment.

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ISBN 10: 0273655485 
ISBN 13: 9780273655480
Author: Paul Freathy

The retailing book principles and applications 1st Table of contents:

Part 1: The Retail Context

1. Introduction

2. Culture and Retail Consumers

3. Retail Locations and Outlets

4. Shopkeepers and Retail Managers

5. Product Sourcing and Distribution

6. Business Relationships

7. Merchandising and Selling

8. The State of the Retail World

9. Future Retailing

10. Summary

11. Retail Internationalisation in Theory: Patterns and Process

12. Retail Internationalisation in Practice: Four Case Studies

13. Summary

14. Discussion Questions

15. Influences on the Development of European Airports

16. The Creation of a Single European Market

17. Strategic Responses to Abolition

18. Summary

19. Discussion Questions

Part 2: Strategic Planning in Retailing

1. Introduction

2. Strategic Decision Making in Practice

3. A Model for Strategic Management

4. Summary

5. From Famine at Rhodes to Modern Retailing

6. Ethics in Modern Retailing

7. A Stakeholder Model

8. Defining “Ethical Retailing”

9. A Hypothetical Case Study

10. Discussion Questions

11. Old Friends

12. Raising Equity Capital

13. Growing the Business

14. Debt Finance

15. Discussion Questions

Part 3: Retail Development

1. Introduction

2. The Retail Development Process

3. Land Use Planning

4. Types of Retail Development

5. The Development Process in Relation to Retailer Requirements

6. Summary

7. The New Liberalism

8. Post-Liberalism

9. The Popularity and Impact of Larger Centres

10. The Proposal

11. The Task

12. Achmore: Town and Environment

13. Leadership within the Town Centre

14. Achmore TCM Scheme: The First Three Years

15. TCM Marketing

16. Discussion Questions

Part 4: Retail Marketing

1. Introduction

2. Customers, Objectives, and Exchanges

3. What Is Marketing?

4. Marketing: Concept to Practice

5. Exchange and Value

6. Business–Customer Exchange Process

7. Summary

8. Current Business

9. Potential Business Acquisition

10. Factors Influencing Acquisition

11. Discussion Questions

12. Supply Chain Management and Customer Responsiveness

13. An Enviable Dilemma

14. Uniqlo: Areas for Expansion

15. Discussion Questions

Part 5: Human Resource Management

1. Introduction

2. Gender Distribution

3. Age Distribution

4. Ethnic Minority Employment

5. Labour Market Composition

6. Employment Change in Retailing

7. Prospects for Retail Employment

8. Summary

9. Ashley’s Labour Turnover

10. Research at Ashley’s

11. Analysis of Results

12. Discussion Questions

13. The Boomerang Principle

14. Summary

15. Task

Part 6: Buying and Merchandising

1. Introduction

2. Managing Product Life Cycles

3. Buying and Merchandising Function

4. Merchandise Management Process

5. Sourcing and Supplier Relationships

6. Product Selection and Development

7. Supplier Analysis

8. Summary

9. The History of Next

10. Next Directory

11. The Product Cycle

12. Summary

13. Discussion Questions

14. The UK Grocery Consumer

15. Fresh Fruit and Vegetables Sector

16. Supply Chain from Farm to Retailer

17. Relationships in the Supply Chain

18. Discussion Questions

Part 7: Retail Logistics

1. Introduction

2. The Logistics Task

3. Retail Logistics Transformation

4. New Approaches in Retail Logistics

5. Future Issues for Retail Logistics

6. Summary

7. The Grocery Sector

8. E-fulfilment in the Grocery Sector

9. Outsourcing of Home Delivery Operations

10. Summary

11. Discussion Questions

12. The Swedish Food Industry

13. Removing Protectionism

14. Building Relationships in the New Environment

15. ICA Involvement in AMS

16. Discussion Questions

Part 8: Retail Futures

1. Problems of Prediction

2. Influence of the External Environment

3. Vision of the Future

4. Theories of Retail Change

5. The Future

6. Future Scenarios

7. Summary

8. The Challenge

9. The Scale and Nature of E-Commerce

10. Evidence from Practitioners

11. Prospects for Retail Delivery

12. Hamilton’s Positioning

13. Discussion Questions

14. Towards a Cashless Society

15. Cash and Card Systems

16. Retailers’ Responses

17. The Smart Card

18. Discussion Questions

19. Answers to Self-Assessment Questions

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Tags: Paul Freathy, principles, retailing