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The Rise And Fall Of Mass Communication William L Benoit Andrew C Billings

SKU: BELL-36459740

$ 31.00 ~~$ 45.00~~ (-31%)

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The Rise And Fall Of Mass Communication William L Benoit Andrew C Billings instant download after payment.

Publisher: Peter Lang Inc., International Academic Publishers

File Extension: PDF

File size: 9.68 MB

Pages: 172

Author: William L. Benoit, Andrew C. Billings

ISBN: 9781433164262, 1433164264

Language: English

Year: 2020

Product desciption

The Rise And Fall Of Mass Communication William L Benoit Andrew C Billings by William L. Benoit, Andrew C. Billings 9781433164262, 1433164264 instant download after payment.

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.