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The Rise Of The Platform Marketer Performance Marketing With Google Facebook And Twitter Plus The Latest Highgrowth Digital Advertising Platforms 1st Edition Dempster

SKU: BELL-5311194

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

106 reviews

The Rise Of The Platform Marketer Performance Marketing With Google Facebook And Twitter Plus The Latest Highgrowth Digital Advertising Platforms 1st Edition Dempster instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 3.24 MB

Pages: 240

Author: Dempster, Craig; Lee, John

ISBN: 9781119059721, 9781119059998, 9781119059790, 9781119153863, 1119059798, 1119059992, 1119153867, 1119059720

Language: English

Year: 2015

Edition: 1

Product desciption

The Rise Of The Platform Marketer Performance Marketing With Google Facebook And Twitter Plus The Latest Highgrowth Digital Advertising Platforms 1st Edition Dempster by Dempster, Craig; Lee, John 9781119059721, 9781119059998, 9781119059790, 9781119153863, 1119059798, 1119059992, 1119153867, 1119059720 instant download after payment.

"The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."--�
Abstract: Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.�