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The Road To Luxury The New Frontiers In Luxury Brand Management Second Ashok Som

Name: The Road To Luxury The New Frontiers In Luxury Brand Management Second Ashok Som
SKU: BELL-34711208
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (10 reviews)

SKU: BELL-34711208

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

10 reviews

The Road To Luxury The New Frontiers In Luxury Brand Management Second Ashok Som instant download after payment.

Publisher: John Wiley & Sons

File Extension: PDF

File size: 8.2 MB

Pages: 512

Author: Ashok Som, Christian Blanckaert

ISBN: 9781119741312, 1119741319

Language: English

Year: 2021

Edition: Second

Product desciption

The Road To Luxury The New Frontiers In Luxury Brand Management Second Ashok Som by Ashok Som, Christian Blanckaert 9781119741312, 1119741319 instant download after payment.

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.