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The Routledge Companion To Consumer Behavior Michael R Solomon

SKU: BELL-7123896

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

58 reviews

The Routledge Companion To Consumer Behavior Michael R Solomon instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 24.97 MB

Pages: 535

Author: Michael R. Solomon, Tina M. Lowrey

ISBN: 9781138695160, 1138695165

Language: English

Year: 2018

Product desciption

The Routledge Companion To Consumer Behavior Michael R Solomon by Michael R. Solomon, Tina M. Lowrey 9781138695160, 1138695165 instant download after payment.

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics.