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EbookBell Team
5.0
28 reviewsThe hospitality sector has been facing increasing competition and complexity over recent decades
in its development towards a global industry. The strategic response to this is still that hospitality
companies try to grow outside their traditional territories and domestic markets, while the
expansion patterns and M&A activities of international hotel and restaurant chains reflect this
phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as
well as the managerial and organizational challenges and impacts of globalizing the hospitality
business are under-researched in this industry.