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The Social Media Mba Guide To Roi How To Measure And Improve Your Return On Investment 1st Edition Holloman

  • SKU: BELL-5311092
The Social Media Mba Guide To Roi How To Measure And Improve Your Return On Investment 1st Edition Holloman
$ 31.00 $ 45.00 (-31%)

4.8

54 reviews

The Social Media Mba Guide To Roi How To Measure And Improve Your Return On Investment 1st Edition Holloman instant download after payment.

Publisher: John Wiley and Sons Ltd
File Extension: PDF
File size: 2.73 MB
Pages: 156
Author: Holloman, Christer
ISBN: 9781118844397, 9781118844410, 9781118898291, 9781119208310, 1118844394, 1118844416, 111889829X, 1119208319
Language: English
Year: 2014
Edition: 1

Product desciption

The Social Media Mba Guide To Roi How To Measure And Improve Your Return On Investment 1st Edition Holloman by Holloman, Christer 9781118844397, 9781118844410, 9781118898291, 9781119208310, 1118844394, 1118844416, 111889829X, 1119208319 instant download after payment.

"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"--�
Abstract: The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). �

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