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The Sounds Of Capitalism Advertising Music And The Conquest Of Culture Timothy D Taylor

Name: The Sounds Of Capitalism Advertising Music And The Conquest Of Culture Timothy D Taylor
SKU: BELL-51444228
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (20 reviews)

SKU: BELL-51444228

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

20 reviews

The Sounds Of Capitalism Advertising Music And The Conquest Of Culture Timothy D Taylor instant download after payment.

Publisher: University of Chicago Press

File Extension: PDF

File size: 2.97 MB

Pages: 408

Author: Timothy D. Taylor

ISBN: 9780226791142, 0226791149

Language: English

Year: 2012

Product desciption

The Sounds Of Capitalism Advertising Music And The Conquest Of Culture Timothy D Taylor by Timothy D. Taylor 9780226791142, 0226791149 instant download after payment.

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred.

Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.