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The Strategy And Tactics Of Pricing 5th Edition Thomas Nagle

  • SKU: BELL-1725524
The Strategy And Tactics Of Pricing 5th Edition Thomas Nagle
$ 31.00 $ 45.00 (-31%)

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The Strategy And Tactics Of Pricing 5th Edition Thomas Nagle instant download after payment.

Publisher: Prentice Hall
File Extension: PDF
File size: 28.19 MB
Pages: 352
Author: Thomas Nagle, John Hogan, Joseph Zale
ISBN: 9780136106814, 0136106811
Language: English
Year: 2009
Edition: 5

Product desciption

The Strategy And Tactics Of Pricing 5th Edition Thomas Nagle by Thomas Nagle, John Hogan, Joseph Zale 9780136106814, 0136106811 instant download after payment.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.   

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