The Unfair Advantage How You Already Have What It Takes To Succeed Ash Ali by Ash Ali, Hasan Kubba 9781788163316, 9781782835974, 1788163311, 1782835970 instant download after payment.

<p><b>The world is not a level playing field, but no matter where you are starting from, you already have what it takes to stand out and give your business an edge:</b><b> your Unfair Advantage </b></p><p>What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.</p><p>But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. </p><p>This ground-breaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money,...</p>