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The Voice Catchers How Marketers Listen In To Exploit Your Feelings Your Privacy And Your Wallet Joseph Turow

Name: The Voice Catchers How Marketers Listen In To Exploit Your Feelings Your Privacy And Your Wallet Joseph Turow
SKU: BELL-46772332
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (74 reviews)

SKU: BELL-46772332

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

74 reviews

The Voice Catchers How Marketers Listen In To Exploit Your Feelings Your Privacy And Your Wallet Joseph Turow instant download after payment.

Publisher: Yale University Press

File Extension: EPUB

File size: 1.38 MB

Pages: 344

Author: Joseph Turow

ISBN: 9780300248036, 0300248032, 2020947840

Language: English

Year: 2021

Product desciption

The Voice Catchers How Marketers Listen In To Exploit Your Feelings Your Privacy And Your Wallet Joseph Turow by Joseph Turow 9780300248036, 0300248032, 2020947840 instant download after payment.

Your voice provides biometric data. How are marketers using it to manipulate you?
“[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions.”―Shira Ovide, New York Times
Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples’ exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals’ voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that.

The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voice prints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller’s voice reveals about that person’s emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person’s weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual’s voice. Ultimately not only marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or of society as a whole.

Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.