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The Word Of Mouse New Age Of Networked Media Jim Banister

Name: The Word Of Mouse New Age Of Networked Media Jim Banister
SKU: BELL-51432090
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (52 reviews)

SKU: BELL-51432090

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

52 reviews

The Word Of Mouse New Age Of Networked Media Jim Banister instant download after payment.

Publisher: Agate Publishing, Incorporated

File Extension: PDF

File size: 1.23 MB

Pages: 226

Author: Jim Banister

ISBN: 9781572846326, 1572846321

Language: English

Year: 2004

Product desciption

The Word Of Mouse New Age Of Networked Media Jim Banister by Jim Banister 9781572846326, 1572846321 instant download after payment.

An essential guide to how the rapid convergence of media and digital technology will unfold over the coming years, and how our conceptions of “programming” and “consumers” will be transformed by the increasing primacy of networked media. Jim Banister provides cogent analyses of how and why certain high-profile “internet” companies have become models; outlines what different kinds of businesses need to do in order to harness the still largely untapped potential of networked media; and shows why the entertainment industry’s efforts to resist the changes in consumer behavior are misguided at best, and doomed at worst. This is a must-read for everyone from business and media professionals to regular consumers.