The Yahoo Style Guide The Ultimate Sourcebook For Writing Editing And Creating Content For The Digital World Barr by Barr, Chris, Yahoo! Inc instant download after payment.

xv, 512 pages : 23 cm, The definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. It includes topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, Includes bibliographical references and index, Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list