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Theres No Business Thats Not Show Business Marketing In An Experience Culture 1st Edition Bernd H Schmitt

  • SKU: BELL-2409554
Theres No Business Thats Not Show Business Marketing In An Experience Culture 1st Edition Bernd H Schmitt
$ 31.00 $ 45.00 (-31%)

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Theres No Business Thats Not Show Business Marketing In An Experience Culture 1st Edition Bernd H Schmitt instant download after payment.

Publisher: FT Press
File Extension: PDF
File size: 14.94 MB
Pages: 315
Author: Bernd H. Schmitt, David L. Rogers, Karen L. Vrotsos
ISBN: 9780130471192, 0130471194
Language: English
Year: 2003
Edition: 1

Product desciption

Theres No Business Thats Not Show Business Marketing In An Experience Culture 1st Edition Bernd H Schmitt by Bernd H. Schmitt, David L. Rogers, Karen L. Vrotsos 9780130471192, 0130471194 instant download after payment.

There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.

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