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Think Like Your Customer Bill Stinnett

  • SKU: BELL-51086660
Think Like Your Customer Bill Stinnett
$ 31.00 $ 45.00 (-31%)

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Think Like Your Customer Bill Stinnett instant download after payment.

Publisher: McGraw Hill LLC
File Extension: EPUB
File size: 5.39 MB
Author: Bill Stinnett
Language: English
Year: 2005

Product desciption

Think Like Your Customer Bill Stinnett by Bill Stinnett instant download after payment.

How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

In addition, you receive:

  • Solid marketing insights delivered in a...
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