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Thirty Years Of Political Campaigning In Central And Eastern Europe Otto Eibl

  • SKU: BELL-10564928
Thirty Years Of Political Campaigning In Central And Eastern Europe Otto Eibl
$ 31.00 $ 45.00 (-31%)

4.1

70 reviews

Thirty Years Of Political Campaigning In Central And Eastern Europe Otto Eibl instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 4.04 MB
Pages: 431
Author: Otto Eibl, Milos Gregor
ISBN: 9783030276928, 9783030276935, 3030276929, 3030276937
Language: English
Year: 2019

Product desciption

Thirty Years Of Political Campaigning In Central And Eastern Europe Otto Eibl by Otto Eibl, Milos Gregor 9783030276928, 9783030276935, 3030276929, 3030276937 instant download after payment.

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

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