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EbookBell Team
5.0
60 reviewsEvery living American adult likely prized one childhood toy that featured the happy image of an animated cartoon or comic strip character. There is an ever-growing market for these collectibles, and stacks of books pose as pricing guides. Yet Tim Hollis is the first to examine the entire story of character licensing and merchandising from a historical view.
Toons in Toyland focuses mainly on the post-World War II years, circa 1946-1980, when the last baby boomers were in high school.
