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Tourism Smes Service Quality And Destination Competitiveness First E Jones

Name: Tourism Smes Service Quality And Destination Competitiveness First E Jones
SKU: BELL-1641886
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (48 reviews)

SKU: BELL-1641886

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

48 reviews

Tourism Smes Service Quality And Destination Competitiveness First E Jones instant download after payment.

Publisher: CABI

File Extension: PDF

File size: 2.37 MB

Pages: 400

Author: E Jones, C Haven

ISBN: 9780851990118, 9781845930882, 0851990118, 1845930886

Language: English

Year: 2005

Edition: First

Product desciption

Tourism Smes Service Quality And Destination Competitiveness First E Jones by E Jones, C Haven 9780851990118, 9781845930882, 0851990118, 1845930886 instant download after payment.

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.