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Trademarks Brands And Competitiveness 1st Edition Teresa Da Silva Lopes

Name: Trademarks Brands And Competitiveness 1st Edition Teresa Da Silva Lopes
SKU: BELL-5858224
Price: 31.00 USD
Availability: InStock
Rating: 4 (16 reviews)

SKU: BELL-5858224

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

16 reviews

Trademarks Brands And Competitiveness 1st Edition Teresa Da Silva Lopes instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 4.91 MB

Pages: 270

Author: Teresa da Silva Lopes, Paul Duguid (eds.)

ISBN: 9780415776936, 0415776937

Language: English

Year: 2010

Edition: 1

Volume: 19

Product desciption

Trademarks Brands And Competitiveness 1st Edition Teresa Da Silva Lopes by Teresa Da Silva Lopes, Paul Duguid (eds.) 9780415776936, 0415776937 instant download after payment.

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.

Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.