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Trilliondollar Moms Marketing To A New Generation Of Mothers Bailey

SKU: BELL-43933222

$ 31.00 ~~$ 45.00~~ (-31%)

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Trilliondollar Moms Marketing To A New Generation Of Mothers Bailey instant download after payment.

Publisher: Chicago : Dearborn Trade Pub.

File Extension: AZW3

File size: 2.61 MB

Author: Bailey, Maria T;Ulman, Bonnie W & Bonnie W Ulman

ISBN: 9781419504570, 9783128364407, 3128364400, 1419504576

Language: English

Year: 2020

Product desciption

Trilliondollar Moms Marketing To A New Generation Of Mothers Bailey by Bailey, Maria T;ulman, Bonnie W & Bonnie W Ulman 9781419504570, 9783128364407, 3128364400, 1419504576 instant download after payment.

Includes bibliographical references and index;Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future