Distilling
decades of leadership expertise into an effective framework, this is a
practical guidebook for nonprofits around the globe, with practical
recommendations for the urgently needed steps to make this a better
world. Charities in the United States and NGOs globally need to overcome
two glaring and persistent weaknesses in the eyes of potential donors:
trustworthiness and effectiveness. After examining possible causes for
these deficits, fundraising and organizational development guru Ken
Phillips guides readers through the process that leads to greater trust
and respect by donors, better results for beneficiaries, significantly
increased funding, and better and bigger programs. Alongside helpful
worksheets, he presents seven steps to make sure ethics are meaningful,
eight disciplines to ensure programs achieve good results, and a
communications approach to demonstrate responsibility and
accountability, all interwoven with inspiring case studies from his own
international experience and other organizations' stories.

Staff and volunteers at registered nonprofits around the world, as
well as any individual or group raising funds more informally, will
value this guide to empower organizations to win trust, raise more
funds, and achieve greater program impact.