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Trust or Consequences Build Trust Today or Lose Your Market Tomorrow 1st Edition by Al Golin ISBN 0814473881 978-0814473887

  • SKU: BELL-2161776
Trust or Consequences Build Trust Today or Lose Your Market Tomorrow 1st Edition by Al Golin ISBN 0814473881 978-0814473887
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Trust or Consequences Build Trust Today or Lose Your Market Tomorrow 1st Edition by Al Golin ISBN 0814473881 978-0814473887 instant download after payment.

Publisher: AMACOM
File Extension: CHM
File size: 1.53 MB
Author: Al Golin
ISBN: 0814472087, 9780814472088
Language: English
Year: 2003

Product desciption

Trust or Consequences Build Trust Today or Lose Your Market Tomorrow 1st Edition by Al Golin ISBN 0814473881 978-0814473887 by Al Golin 0814472087, 9780814472088 instant download after payment.

Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow 1st Edition by Al Golin - Ebook PDF Instant Download/Delivery: 0814473881, 978-0814473887

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Product details:

ISBN 10: 0814473881

ISBN 13: 978-0814473887 

Author: Al Golin

This book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.

The recent rash of corporate scandals?and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust.

Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald’s, Toyota, Owens-Corning, and many others. In Trust or Consequences, he reveals how to:

  • create an effective trust strategy
  • determine the impact of trust issues on stakeholders
  • assess trust-building performance and calculate the difficulty of restoring trust
  • create a "trust bank" for saving deposits of good will to draw on as needed

This invaluable resource offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

Table of contents:

Cover Page
Title Page
Copyright Page
Contents
Acknowledgments
Introduction
Chapter 1: Trust Trends: A Transparent Age, Online Relationships, and a Breakdown In Corporate Values
Chapter 2: More Than a Nice-Sounding Word: The Bottom-Line Benefits
Chapter 3: The Damage Done: Post-Enron Possibilities
Chapter 4: Fix It Before It Breaks
Chapter 5: If You Can’t Do It, Please Say So
Chapter 6: The Human Touch
Chapter 7: Humility: Developing a Nonarrogant Attitude
Chapter 8: Speed, Truth, and Other Good Ways to Respond to Bad Times
Chapter 9: Tough Trust Decisions
Chapter 10: The Media: How to Develop Relationships That Build Trust
Chapter 11: Great Acts of Trust
Chapter 12: Acts of Distrust
Chapter 13: The Ten Commandments of Organizational Trust
Appendix A: Golin/Harris Trust Survey Results
Appendix B: Golin/Harris Trust Index
Index

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