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Turning Houses Into Homes A History Of The Retailing And Consumption Of Domestic Furnishings Edwards

SKU: BELL-38063482

$ 31.00 ~~$ 45.00~~ (-31%)

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Turning Houses Into Homes A History Of The Retailing And Consumption Of Domestic Furnishings Edwards instant download after payment.

Publisher: Routledge

File Extension: EPUB

File size: 1.91 MB

Pages: 304

Author: Edwards, Clive

ISBN: 9781138263666, 1138263664

Language: English

Year: 2017

Product desciption

Turning Houses Into Homes A History Of The Retailing And Consumption Of Domestic Furnishings Edwards by Edwards, Clive 9781138263666, 1138263664 instant download after payment.

From the earliest times, people have striven to turn their houses into homes through the use of decoration and furnishings, stimulating in turn a major commercial sector dedicated to offering the products and services essential to feed the ever-changing dictates of domestic fashion. Whilst there is plentiful evidence to show that these phenomena can be traced to medieval times, it is arguable that the eighteenth century witnessed the birth of a widespread and sophisticated consumer society. With a comparatively wealthy and socially mobile society, eighteenth-century Britain proved to be a fertile ground for ideas of home improvement and beautification, which were to persist to the present day. Turning Houses into Homes not only maps the history, changes, development and structure of the retail furnishing industry in Britain over three centuries, but also examines the relationships between the retailer and the consumer, looking at how retailers helped stimulate and shape the demand of their customers. Whilst work has been done on specific aspects of the home, very little has been written on the interaction between the retailer and consumer, and the pressures brought to bear on them by issues such as gender, education, status, symbolism, taste, decoration, hygiene, comfort and entertainment. As such, this book offers a valuable conjunction of retail history and consumption practices, which are examined through a multi-disciplinary approach to explore both their intimate connections and their wider roles in society.