Ugly Why The World Became Beautyobsessed And How To Break Free Anita Bhagwandas by Anita Bhagwandas 9781788704779, 1788704770 instant download after payment.

(Cover, ToC, endnotes: OK. 333 pages in Kindle Edition.)

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We're all told that this is just part of growing up, but it stays with us, evolving as we age. The internet tells us we should love ourselves, whilst bombarding us with images of airbrushed perfection, upholding centuries-old beauty standards which we can't always see. Our beauty rituals are so often based around things we think we need to fix, grow and develop - sometimes tipping into dangerous obsession.

So, what seismic shift does it take to break free from this mentality? In Ugly , Anita uncovers where these beauty standards started, unpicks why they've been perpetuated and unmasks the structures that continue to support them. From the ever-growing cosmetic surgery industry, to the hidden pitfalls of 'pretty privilege', it is time to finally break free from those limiting beauty standards, because feeling ugly should have nothing to do with how we look, and everything to do with who wants us to feel lacking.

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Anita Bhagwandas is an award-winning freelance journalist, beauty editor and broadcaster based in London. She’s spent the last 15 years climbing the ranks of some of the UK’s biggest fashion and lifestyle titles, promoting inclusivity and change wherever she’s worked. Anita writes regularly for Condé Nast Traveller, Guardian as well as Stylist, The Telegraph, Marie Claire, Allure, i-D, NME and more. She has appeared on Channel 4, ITV and BBC as a beauty and inclusivity expert.