Understanding Media Culture 1st Edition by Jostein Gripsrud ISBN 0340720352 9780340720356 by Jostein Gripsrud 0340720344, 9780340720349, 0340720352, 9780340720356 instant download after payment.

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Product details:

ISBN 10: 0340720352 
ISBN 13: 9780340720356
Author: Jostein Gripsrud

Understanding Media Culture 1st Table of contents:

• 1. What Is Mass Communication?

  • The Concept of Mass Communication
  • Institutions
  • Mass-Communicated Messages
  • Reception
  • A 'Linear' Model of Mass Communication
  • Mediated Communication
  • Rethinking the 'Mass'

• 2. A Brief History of Communication

  • Pre-Modern Cultures
  • From Speech to Writing
  • From Manuscript to Print
  • Mass Communication in Industrial Society
  • The Twentieth Century: Electronic Media and Globalization
  • Digitization

• 3. Mass Society and Modernity

  • Urbanization and Industrialization
  • The Individual and the Mass
  • From Enlightenment to Media Theory
  • The Critical Approach
  • The Functionalist Approach
  • The Constructionist Approach

• 4. Textual Analysis and Semiotics

  • Meaning
  • Signs and Codes
  • Messages and Texts
  • Denotation and Connotation
  • Polysemy
  • Intertextuality
  • The Concept of Genre
  • Narrative Analysis
  • Rhetorical Analysis
  • Discourse Analysis

• 5. Ideology, Power and Hegemony

  • Culture as Ideology
  • Marxist Theories of Ideology
  • Antonio Gramsci and Hegemony
  • Althusser and Ideological State Apparatuses
  • Foucault and Discourse
  • Conclusion

• 6. The Frankfurt School

  • Historical Context
  • Adorno and Horkheimer
  • The Culture Industry
  • Critiques of the Frankfurt School
  • Walter Benjamin and Art in the Age of Mechanical Reproduction

• 7. British Cultural Studies

  • Historical Context
  • Stuart Hall and Encoding/Decoding
  • Subcultures
  • Audience Studies: Resisting the Dominant Ideology
  • Feminist Cultural Studies
  • Conclusion

• 8. Postmodernism

  • Defining Postmodernism
  • Postmodernism and Media
  • Jean Baudrillard and Simulacra
  • Frederic Jameson and Pastiche
  • Critiques of Postmodernism
  • Conclusion

• 9. Globalization and Beyond

  • What Is Globalization?
  • Cultural Imperialism and Media
  • Hybridity and Local Resistance
  • New Media and Global Networks

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