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After faking a pregnancy to gain more Instagram followers, Ali Jones figured she’d be an internet pariah. But while her mentions are a mess, it turns out that her following is bigger than ever. And now that she’s pregnant for real, Ali quickly realises that she might have to wade once more into the Insta-world to fund the new baby bump. With Sam, her ex, still ignoring her and her mother having a mild grief-induced psychotic breakdown, what else has Ali to cling to but #sponcons and #ootds? Enter Amy Donoghue, social media manager extraordinaire, with a plan to rehabilitate Ali’s image. Meanwhile, Queen of the Influencers, Shelly, is still being hounded by her mysterious Insta-stalker. And with @HolisticHazel busy creating W Y N D festival (her answer to the Goop Summit) and @PollysFewBits being as non-descript as ever, Shelly has to deal with this latest drama without the help of her Mumfluencer friends - before it gets out of control. The free swag may be good but will Ali and Shelly realise the Insta Life’s not worth losing the people that matter most?