Using Technology Building Democracy Digital Campaigning And The Construction Of Citizenship Oxford Studies In Digital Politics Baldwinphilippi by Baldwin-philippi, Jessica B010LX9BFK instant download after payment.

The days of" revolutionary" campaign strategies are gone. The
extraordinary has become ordinary, and campaigns at all levels, from the
federal to the municipal, have realized the necessity of incorporating
digital media technologies into their communications strategies. Still,
little is understood about how these practices have been taken up and
routinized on a wide scale, or the ways in which the use of these
technologies is tied to new norms and understandings of political
participation and citizenship in the digital age. The vocabulary that we
do possess for speaking about what counts as citizenship in a digital
age is limited. Drawing on ethnographic fieldwork in a federal-level
election, interviews with communications and digital media consultants,
and textual analysis of campaign materials, this book traces the
emergence and solidification of campaign strategies that reflect what it
means to be a citizen in the digital era. It identifies shifting norms
and emerging trends to build new theories of citizenship in contemporary
democracy. Baldwin-Philippi argues that these campaign practices foster
engaged and skeptical citizens. But, rather than assess the quality or
level of participation and citizenship due to the use of technologies,
this book delves into the way that digital strategies depict what" good"
citizenship ought to be and the goals and values behind the tactics.