Viewpoints and Controversies in Sensory Science and Consumer Product Testing 1st Edition by Howard Moskowitz, Alejandra Muñoz, Maximo Gacula 9780917678578 0917678575 by Howard R. Moskowitz, Alejandra M. Muñoz, Maximo C., Jr. Gacula 0917678575, 9780917678578 instant download after payment.

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Product details:

ISBN 10: 0917678575

ISBN 13: 9780917678578

Author: Howard R. Moskowitz, Alejandra M. Muñoz, Maximo C. Gacula

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.

Table of contents:

1. The Role of Sensory Science in the Coming Decade

2. International Sensory Science

3. Sensory Mythology

4. Contrasting R&D, Sensory Science, and Marketing Research Approaches

5. Validity and Reliability in Sensory Science

6. The Interface Between Psychophysics and Sensory Science: Methods versus Real Knowledge

7. Descriptive Panels/Experts versus Consumers

8. Sample Issues in Consumer Testing

9. Hedonics, Just-About-Right, Purchase and Other Scales in Consumer Tests

10. Asking Consumers to Rate Product Attributes

11. Questionnaire Design

12. Choice of Population in Consumer Studies

13. Biases Due to Changing Market Conditions

14. Sample Size N, or Number of Respondents

15. The Use and Caveats of Qualitative Research in the Decision-Making Process

16. The Four D's of Sensory Science: Difference, Discrimination, Dissimilarity, Distance

17. Replication in Sensory and Consumer Testing

18. Language Development in Descriptive Analysis and the Formation of Sensory Concepts

19. Use of References in Descriptive Analysis

20. Training Time in Descriptive Analysis

21. Consumer-Descriptive Data Relationships in Sensory Science

22. Product and Panelist Variability in Sensory Testing

23. Foundations of Sensory Science

24. Applications of SAS® Programming Language in Sensory Science

25. Advances and the Future of Data Collection Systems in Sensory Science

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Tags: Howard Moskowitz, Alejandra Muñoz, Maximo Gacula, Viewpoints