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Visual Language For Designers Principles For Creating Graphics That People Understand Connie Malamed

  • SKU: BELL-4676828
Visual Language For Designers Principles For Creating Graphics That People Understand Connie Malamed
$ 31.00 $ 45.00 (-31%)

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Visual Language For Designers Principles For Creating Graphics That People Understand Connie Malamed instant download after payment.

Publisher: Rockport Publishers
File Extension: PDF
File size: 149.01 MB
Pages: 240
Author: Connie Malamed
ISBN: 9781592535156, 1592535151
Language: English
Year: 2009

Product desciption

Visual Language For Designers Principles For Creating Graphics That People Understand Connie Malamed by Connie Malamed 9781592535156, 1592535151 instant download after payment.

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.

In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.

Includes:

  • How to organize graphics for quick perception
  • How to direct the eyes to essential information
  • How to use visual shorthand for efficient communication
  • How to make abstract ideas concrete
  • How to best express visual complexity
  • How to charge a graphic with energy and emotion

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