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Volkswagen Beetle Copping Richard

SKU: BELL-6644544

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

76 reviews

Volkswagen Beetle Copping Richard instant download after payment.

Publisher: Shire Publications

File Extension: EPUB

File size: 24.55 MB

Pages: 88

Author: Copping, Richard

ISBN: 9780747814474, 9781784420208, 9781784420215, 0747814473, 1784420204, 1784420212

Language: English

Year: 2014

Volume: 804

Product desciption

Volkswagen Beetle Copping Richard by Copping, Richard 9780747814474, 9781784420208, 9781784420215, 0747814473, 1784420204, 1784420212 instant download after payment.

Few if any cars have achieved the iconic status of Volkswagen's classic, much-loved Beetle. With origins in Nazi Germany, it was rescued post-war by the British and enjoyed a meteoric rise in the late 60s. Volkswagen's Director General, Heinz Nordhoff created a Beetle with the intention to perfect one model of the "people's car" which would endure. And it did with nearly 22 million cars sold worldwide. Author Richard Copping recounts the Beetle's colorful story including the essential role played by legendary maverick ad agency Doyle Dane Bernbach who created the "Think Small" campaign