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Wake Up Call Lessons From The Als Ice Bucket Challenge For Nonprofit Social Media Deb Finch

SKU: BELL-46361216

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

18 reviews

Wake Up Call Lessons From The Als Ice Bucket Challenge For Nonprofit Social Media Deb Finch instant download after payment.

Publisher: New Degree Press

File Extension: EPUB

File size: 1.06 MB

Author: Deb Finch

ISBN: 9781636760926, 9781636765396, 1636760929, 1636765394

Language: English

Year: 2020

Product desciption

Wake Up Call Lessons From The Als Ice Bucket Challenge For Nonprofit Social Media Deb Finch by Deb Finch 9781636760926, 9781636765396, 1636760929, 1636765394 instant download after payment.

In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars. In Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers. Encapsulating her motto, "'More Posts' Is Not a Strategy! #MPINS", this book dives deep into:

How the ALS Ice Bucket Challenge used social media through storytelling, videos, and a call to action

Why nonprofits need a marketing plan and how to put strategy into action

How to use social media in good and bad times

And more... Wake Up Call also shares the poignant story of Melanie St. Croix from her life prior to her diagnosis of ALS through her incredible journey learning how to live with ALS – a testament to hope and resilience in life's challenges. By telling Melanie's story, Dr. Finch urges nonprofits to raise their social media game.