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ISBN 10: 0321489829
ISBN 13: 9780321489821
Author: Lance Loveday, Sandra Niehaus
Your web site is a business―design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good―it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
Chapter 1: A Novel Concept
Chapter 2: Business Case
Chapter 3: Managing for ROI
Chapter 4: Landing Pages
Chapter 5: Home Pages
Chapter 6: Category Pages
Chapter 7: Detail Pages
Chapter 8: Forms
Chapter 9: Checkout Process
Chapter 10: Digging Deeper
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Tags: Lance Loveday, Sandra Niehaus, ROI, browsers
