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Web Metrics Proven Methods For Measuring Web Site Success 1st Jim Sterne

Name: Web Metrics Proven Methods For Measuring Web Site Success 1st Jim Sterne
SKU: BELL-998126
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (68 reviews)

SKU: BELL-998126

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

68 reviews

Web Metrics Proven Methods For Measuring Web Site Success 1st Jim Sterne instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 7.95 MB

Pages: 377

Author: Jim Sterne

ISBN: 9780471220725, 0471220728

Language: English

Year: 2002

Edition: 1st

Product desciption

Web Metrics Proven Methods For Measuring Web Site Success 1st Jim Sterne by Jim Sterne 9780471220725, 0471220728 instant download after payment.

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. * Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) * Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience * Companion Web site contains links to online tools, resources, and white papers