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Webs Of Influence The Psychology Of Online Persuasion 2nd New Edition Nahai

SKU: BELL-22136022

$ 31.00 ~~$ 45.00~~ (-31%)

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Webs Of Influence The Psychology Of Online Persuasion 2nd New Edition Nahai instant download after payment.

Publisher: FT Press; Pearson Education Limited

File Extension: PDF

File size: 3.39 MB

Pages: 264

Author: Nahai, Nathalie

ISBN: 9781292134604, 9781292134611, 9781292134628, 1292134607, 1292134615, 1292134623

Language: English

Year: 2017

Edition: 2nd new edition

Product desciption

Webs Of Influence The Psychology Of Online Persuasion 2nd New Edition Nahai by Nahai, Nathalie 9781292134604, 9781292134611, 9781292134628, 1292134607, 1292134615, 1292134623 instant download after payment.

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
In this second edition ofWebs of Influence,Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.
-Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web.-
Jamie Bartlett
Author ofThe Dark Net
-Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!-
Dr Thomas Chamorro-Premuzic
Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments