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EbookBell Team
4.7
66 reviewsWellness
has become synonymous with yoga, meditation, and other forms of
self-care. Over the past 60 years, what began as an alternative to
mainstream medicine has coalesced with consumer culture and has been
commercialised to such an extent that the term is now synonymous with an
industry of exclusive products and services.
This
book traces the emergence of wellness culture as a countercultural
movement to a trillion-dollar industry, examining the social, economic
and political conditions that enabled wellness to assume mainstream
cultural significance. It explores the role of the internet in making
wellness more accessible to consumers, while simultaneously questioning
who wields influence in these digital spaces. A must read for anyone
interested in learning about wellness and its online penetration, Wellness Culture
offers an in-depth yet accessible examination of how wellness has been
weaponised during the COVID-19 pandemic to spread medical
misinformation, conspiratorial thinking and political extremism.
