When Business Meets Culture Ideas and Experiences for Mutual Profit 2011th Edition by B Munoz Seca, J Riverola ISBN 0230280161 978-0230280168 by Beatriz Munoz-seca, Josep Riverola 0230280161 instant download after payment.

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Product details:

ISBN 10: 0230280161

ISBN 13: 978-0230280168 

Author: B. Munoz-Seca, J. Riverola

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.

Table of contents:

1. Introduction: A Business Point of View

2. The Solomon R. Guggenheim Foundation

3. Marketing the Arts

4. Museo Nacional del Prado

5. Designing a Strategy

6. Gran Teatre del Liceu: Rising from the Ashes

7. The Financial Function in Cultural Institutions

8. Tate: Reinventing Operations to Become a Different Type of Company

9. Reinventing Operations

10. The Musée de La Cassette

11. Javier López-Gil Antoñanzas: Art Lover

12. A Practical Approach to the Design of Visit Systems: Application to the Musée de La Cassette

13. The ‘la Caixa’ Foundation: Art exhibitions

14. A Service Perspective of Cultural Entities and Their Customers

15. Jesús López Cobos: Managing Artists

16. Valentín Fuster: Manager and Researcher

17. Managing Talent

18. Fundación del Teatro Lírico: Teatro Real

19. Insights from the World of Culture

20. Fifteen Challenges for the Cultural Sector

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Tags: B Munoz Seca, J Riverola, Business, Culture, Ideas, Experiences, Mutual, Profit