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When The Nerds Go Marching In How Digital Technology Moved From The Margins To The Mainstream Of Political Campaigns Rachel K Gibson

  • SKU: BELL-44454620
When The Nerds Go Marching In How Digital Technology Moved From The Margins To The Mainstream Of Political Campaigns Rachel K Gibson
$ 31.00 $ 45.00 (-31%)

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When The Nerds Go Marching In How Digital Technology Moved From The Margins To The Mainstream Of Political Campaigns Rachel K Gibson instant download after payment.

Publisher: Oxford University Press, USA
File Extension: PDF
File size: 21.1 MB
Pages: 312
Author: Rachel K. Gibson
ISBN: 9780195397796, 9780195397789, 9780190949037, 9780190949044, 0195397797, 0195397789, 0190949031, 019094904X
Language: English
Year: 2020

Product desciption

When The Nerds Go Marching In How Digital Technology Moved From The Margins To The Mainstream Of Political Campaigns Rachel K Gibson by Rachel K. Gibson 9780195397796, 9780195397789, 9780190949037, 9780190949044, 0195397797, 0195397789, 0190949031, 019094904X instant download after payment.

When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internetin election campaigns over a twenty year period. Based on her findings, Gibson speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.

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