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Why Killer Products Dont Sell How To Run Your Company To A New Set Of Rules 1st Edition Ian Gotts

Name: Why Killer Products Dont Sell How To Run Your Company To A New Set Of Rules 1st Edition Ian Gotts
SKU: BELL-5436166
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (88 reviews)

SKU: BELL-5436166

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

88 reviews

Why Killer Products Dont Sell How To Run Your Company To A New Set Of Rules 1st Edition Ian Gotts instant download after payment.

Publisher: Capstone

File Extension: PDF

File size: 1.47 MB

Pages: 194

Author: Ian Gotts, Dominic Rowsell

ISBN: 9781906465261, 1906465266

Language: English

Year: 2008

Edition: 1

Product desciption

Why Killer Products Dont Sell How To Run Your Company To A New Set Of Rules 1st Edition Ian Gotts by Ian Gotts, Dominic Rowsell 9781906465261, 1906465266 instant download after payment.

Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.