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Why People Dont Buy The Go And Stop Signals 1st Edition Amitav Chakravarti

  • SKU: BELL-5844528
Why People Dont Buy The Go And Stop Signals 1st Edition Amitav Chakravarti
$ 31.00 $ 45.00 (-31%)

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Why People Dont Buy The Go And Stop Signals 1st Edition Amitav Chakravarti instant download after payment.

Publisher: Palgrave Macmillan UK
File Extension: PDF
File size: 2.39 MB
Pages: 239
Author: Amitav Chakravarti, Manoj Thomas
ISBN: 9781137466693, 9781349499885, 1137466693, 1349499889
Language: English
Year: 2015
Edition: 1

Product desciption

Why People Dont Buy The Go And Stop Signals 1st Edition Amitav Chakravarti by Amitav Chakravarti, Manoj Thomas 9781137466693, 9781349499885, 1137466693, 1349499889 instant download after payment.

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

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