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Willpower Roy F Baumeister John Marion Tierney

  • SKU: BELL-11029484
Willpower Roy F Baumeister John Marion Tierney
$ 31.00 $ 45.00 (-31%)

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Willpower Roy F Baumeister John Marion Tierney instant download after payment.

Publisher: Penguin Press HC
File Extension: PDF
File size: 1.2 MB
Pages: 291
Author: Roy F. Baumeister, John Marion Tierney
ISBN: 9781594203077, 9781101543771, 1101543779, 1594203075
Language: English
Year: 2011

Product desciption

Willpower Roy F Baumeister John Marion Tierney by Roy F. Baumeister, John Marion Tierney 9781594203077, 9781101543771, 1101543779, 1594203075 instant download after payment.

Why are we devastated by a word of criticism even when it’s mixed with lavish praise? Because our brains are wired to focus on the bad. This negativity effect explains things great and small: why countries blunder into disastrous wars, why couples divorce, why people flub job interviews, how schools fail students, why football coaches stupidly punt on fourth down. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. 

Our brain’s negativity bias makes evolutionary sense because it kept our ancestors alert to fatal dangers, but it distorts our perspective in today’s media environment. But once we recognize our negativity bias, the rational brain can overcome the power of bad when it’s harmful and employ that power when it’s beneficial. In fact, bad breaks and bad feelings create the most powerful incentives to become smarter and stronger. Properly understood, bad can be put to perfectly good use.

As the authors show in this wide-ranging book, we can adopt proven strategies to avoid the pitfalls that doom relationships, careers, businesses, and nations. Instead of despairing at what’s wrong in your life and in the world, you can see how much is going right—and how to make it still better

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