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Win Loss Reviews A New Knowledge Model For Competitive Intelligence 1st Edition Marcet

SKU: BELL-5310778

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

100 reviews

Win Loss Reviews A New Knowledge Model For Competitive Intelligence 1st Edition Marcet instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 2.59 MB

Pages: 202

Author: Marcet, Rick

ISBN: 9781118007419, 9781118102589, 9781118102596, 9781118102602, 9781119202387, 1118102584, 1118102592, 1118102606, 1118007417

Language: English

Year: 2011

Edition: 1

Product desciption

Win Loss Reviews A New Knowledge Model For Competitive Intelligence 1st Edition Marcet by Marcet, Rick 9781118007419, 9781118102589, 9781118102596, 9781118102602, 9781119202387, 1118102584, 1118102592, 1118102606, 1118007417 instant download after payment.

"Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance"--Provided by publisher.�
Abstract: An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance.�