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Wine Management And Marketing Opportunities For Companies And Challenges For The Industry Foued Cheriet Carole Maurel Paul Amadieu Herve Hannin

  • SKU: BELL-51688520
Wine Management And Marketing Opportunities For Companies And Challenges For The Industry Foued Cheriet Carole Maurel Paul Amadieu Herve Hannin
$ 31.00 $ 45.00 (-31%)

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Wine Management And Marketing Opportunities For Companies And Challenges For The Industry Foued Cheriet Carole Maurel Paul Amadieu Herve Hannin instant download after payment.

Publisher: John Wiley & Sons, Incorporated
File Extension: EPUB
File size: 4.26 MB
Pages: 300
Author: Foued Cheriet; Carole Maurel; Paul Amadieu; Herve Hannin
ISBN: 9781119777410, 1119777410
Language: English
Year: 2020

Product desciption

Wine Management And Marketing Opportunities For Companies And Challenges For The Industry Foued Cheriet Carole Maurel Paul Amadieu Herve Hannin by Foued Cheriet; Carole Maurel; Paul Amadieu; Herve Hannin 9781119777410, 1119777410 instant download after payment.

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

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