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Wine Marketing A Practical Guide 1st Edition C Michael Hall

  • SKU: BELL-1388826
Wine Marketing A Practical Guide 1st Edition C Michael Hall
$ 31.00 $ 45.00 (-31%)

4.3

18 reviews

Wine Marketing A Practical Guide 1st Edition C Michael Hall instant download after payment.

Publisher: Butterworth-Heinemann
File Extension: PDF
File size: 5.16 MB
Pages: 378
Author: C. Michael Hall, Richard Mitchell
ISBN: 9780750654203, 0750654201
Language: English
Year: 2007
Edition: 1

Product desciption

Wine Marketing A Practical Guide 1st Edition C Michael Hall by C. Michael Hall, Richard Mitchell 9780750654203, 0750654201 instant download after payment.

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field. * Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry. * International case studies and examples to demonstrate real-life practice. * A variety of features to facilitate learning and allow self-evaluation.

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