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Winning Minds Secrets From The Language Of Leadership 1st Ed 2015 Lancaster

Name: Winning Minds Secrets From The Language Of Leadership 1st Ed 2015 Lancaster
SKU: BELL-55520210
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (12 reviews)

SKU: BELL-55520210

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

12 reviews

Winning Minds Secrets From The Language Of Leadership 1st Ed 2015 Lancaster instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 3.75 MB

Pages: 257

Author: Lancaster, Simon

ISBN: 9781137465924, 9781137465948, 1137465921, 1137465948

Language: English

Year: 2015

Edition: 1st ed. 2015

Product desciption

Winning Minds Secrets From The Language Of Leadership 1st Ed 2015 Lancaster by Lancaster, Simon 9781137465924, 9781137465948, 1137465921, 1137465948 instant download after payment.

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.