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Winning Strategies For The New Latin Markets 1st Edition Fernando Robles

Name: Winning Strategies For The New Latin Markets 1st Edition Fernando Robles
SKU: BELL-1903788
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (100 reviews)

SKU: BELL-1903788

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

100 reviews

Winning Strategies For The New Latin Markets 1st Edition Fernando Robles instant download after payment.

Publisher: FT Press

File Extension: PDF

File size: 1.43 MB

Pages: 393

Author: Fernando Robles, Francoise Simon, Jerry Haar

ISBN: 9780130617163, 0130617164

Language: English

Year: 2002

Edition: 1

Product desciption

Winning Strategies For The New Latin Markets 1st Edition Fernando Robles by Fernando Robles, Francoise Simon, Jerry Haar 9780130617163, 0130617164 instant download after payment.

Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three experts analyze the Latin market's unique dynamics and offer end-to-end strategies for success. They illuminate dramatic transformations in demographics, economics, local competition, regulation, technology, and culture. Then, through executive interviews and case studies, they offer insights into key strategies for every aspect of doing business: regional market expansion, market segmentation, branding, distribution, financing, and corporate structure.