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Wizard Harry Potters Brand Magic Great Brand Stories Series Stephen Brown

  • SKU: BELL-1906280
Wizard Harry Potters Brand Magic Great Brand Stories Series Stephen Brown
$ 31.00 $ 45.00 (-31%)

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Wizard Harry Potters Brand Magic Great Brand Stories Series Stephen Brown instant download after payment.

Publisher: Cyan Communications
File Extension: PDF
File size: 1.34 MB
Pages: 192
Author: Stephen Brown
ISBN: 9781435600287, 9781904879305, 1435600282, 1904879306
Language: English
Year: 2005

Product desciption

Wizard Harry Potters Brand Magic Great Brand Stories Series Stephen Brown by Stephen Brown 9781435600287, 9781904879305, 1435600282, 1904879306 instant download after payment.

Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world's most recognized in an extraordinarily short period of time. All aspects of the Potter brand are examined, including the marketing spin used with author J.K. Rowling, the right-wing critics, and the closely guarded contents of each new book.

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