Work Better Live Better Motivation Labor And Management Ideology David Gray by David Gray 9781625345349, 9781625345332, 9781613767832, 9781613767849, 1625345348, 162534533X, 1613767838, 1613767846, 2020019274 instant download after payment.

Work Better, Live Better traces the rise of motivational rhetoric in the workplace across the expanse of two world wars, the Great Depression, and the Cold War. Beginning in the early twentieth century, managers recognized that force and coercion -- the traditional tools of workplace discipline -- inflamed industrial tensions, so they sought more subtle means of enlisting workers' cooperation. David Gray demonstrates how this "motivational project" became a highly orchestrated affair as managers and their allies deployed films, posters, and other media, and drew on the ideas of industrial psychologists and advertising specialists to advance their quests for power at the expense of worker and union interests.