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ISBN 10: 1601637055
ISBN 13: 9781601637055
Author: Salvatore Iacone
Practical, proven techniques to make writing for business more effective and less stressful. Thanks to e-mail, voice mail, cell phones, pagers, and, of course, the ever-expanding Web, we live in an age of information overload. Although all these wonders were designed to make life and communication easier and faster, speed and efficiency have come with a price. Clear business writing has never been more difficult or stressful. Writers are expected to respond quickly to an endless flow of e-mail messages. Readers complain about an increasing lack of clarity along with an abundance of mechanical errors. Supervisors and managers are bewildered by employees’ inability to simply say what they mean and the lack of appropriate tone and sense of decorum in the written communications they produce. This book presents proven techniques developed in Dr. Iacone’s seminars that will enable greater ease, proficiency, and clarity in writing. The conversational, instructional format walks you through the actual stages of the writing process—from planning and writing the first draft, to editing and proofreading. This invaluable handbook also includes helpful guidelines to correct punctuation, lists of often-confused words, and step-by-step procedures for generating effective e-mail, memos, letters, and reports.
Introduction
Chapter 1: Writing to the Point
Chapter 2: Getting Started: Stop Staring and Start Writing
Chapter 3: It’s Not About You: Writing for Your Reader
Chapter 4: The Right Package: Organizing and Evaluating Information
Chapter 5: Don’t Obfuscate: Writing With Clarity and Precision
Chapter 6: Leave Out the Commercials: Let the Sentences Sell the Message
Chapter 7: Who Do You Think You Are? Tone and Style
Chapter 8: Last Restroom for 300 Miles: Editing for Content and Structure
Chapter 9: Don’t Trust the Spell-Checker: Proofreading Made Easier
Chapter 10: E-mail: To Send or Not to Send?
Chapter 11: Memo, Letter, and Report Guidelines
Chapter 12: Instructions, Presentations, Proposals, and Resumes
Appendix A: Business Letter Models
Appendix B: Guidelines to Punctuation
Appendix C: Grammar and Usage Review
Appendix D: Often-Confused Words
Appendix E: The Correct Use of Prepositions That Follow Certain Words
Appendix F: Capitalization
Appendix G: Plural Nouns
Appendix H: Compound Nouns/Words
Writing Aerobics: Review Exercises to Test Yourself
Index
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Tags: Salvatore Iacone, the Point
