Writing Without Bullshit Boost Your Career By Saying What You Mean Josh Bernoff by Josh Bernoff 9780062477156, 0062477153 instant download after payment.

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.

It’s time for Writing Without Bullshit.

Writing Without Bullshit is the first comprehensive guide to
writing for today’s world: a noisy environment where everyone reads
what you write on a screen. The average news story now gets only 36
seconds of attention. Unless you change how you write, your emails,
reports, and Web copy don’t stand a chance.

In this practical and witty book, you’ll learn to front-load your
writing with pithy titles, subject lines, and opening sentences. You’ll
acquire the courage and skill to purge weak and meaningless jargon,
wimpy passive voice, and cowardly weasel words. And you’ll get used to
writing directly to the reader to make every word count.

At the center of it all is the Iron Imperative: treat the reader’s
time as more valuable than your own. Embrace that, and your customers,
your boss, and your colleagues will recognize the power and boldness of
your thinking.

Transcend the fear that makes your writing weak. Plan and execute
writing projects with confidence. Manage edits and reviews flawlessly.
And master every modern format from emails and social media to reports
and press releases.

Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

Every day at work, you write. Are you writing to stand out, or writing to fit in?

Writing Without Bullshit is the first comprehensive guide to
writing for today’s world: a noisy environment where everyone reads on a
screen. The average news story now gets only thirty-six seconds of
attention. Unless you change how you write, your emails, reports, and
web copy don’t stand a chance.

In this practical and witty little book, you’ll learn to front-load
your writing with pithy titles, subject lines, and opening sentences.
You’ll acquire the courage and skill to purge weak and meaningless
jargon, wimpy passive voice, and cowardly weasel words. And you’ll get
used to writing directly to the reader to make every word count.

At the center of it all is the Iron Imperative: treat the reader’s
time as more valuable than your own. Embrace that, and your customers,
your boss, and your colleagues will recognize the power and boldness of
your thinking.

Transcend the fear that makes your writing weak. Plan and execute
writing projects with confidence. Manage edits and reviews flawlessly.
And master every modern format, from emails and social media posts to
reports and press releases.