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Yes We Did An Inside Look At How Social Media Built The Obama Brand Voices That Matter Rahaf Harfoush

  • SKU: BELL-10889260
Yes We Did An Inside Look At How Social Media Built The Obama Brand Voices That Matter Rahaf Harfoush
$ 31.00 $ 45.00 (-31%)

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Yes We Did An Inside Look At How Social Media Built The Obama Brand Voices That Matter Rahaf Harfoush instant download after payment.

Publisher: New Riders
File Extension: PDF
File size: 2.85 MB
Pages: 216
Author: Rahaf Harfoush
ISBN: 9780321631534, 0321631536
Language: English
Year: 2009

Product desciption

Yes We Did An Inside Look At How Social Media Built The Obama Brand Voices That Matter Rahaf Harfoush by Rahaf Harfoush 9780321631534, 0321631536 instant download after payment.

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital
The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.
In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies–email, blogs, social networks, Twitter, and SMS messaging–empowered a formidable online community to help elect the world’s first “digital” President.

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